I’m Randy Shoemaker, Founder of Superfan Brands. I provide fractional CMO leadership to help toy, gaming, entertainment and sports companies with ambitious marketing teams transform their audience into dedicated superfans.
I excel at understanding what drives fan loyalty and using that insight to fuel growth. With a strong background in strategic brand development and data-driven marketing innovation, I have a proven track record in scaling direct-to-consumer operations, securing retail placements with top retailers, creating impactful consumer marketing campaigns, and leading high-performing teams to achieve significant results.