Tita Letitia Teodora

I specialise in end-to-end lifecycle marketing solutions designed to help brands grow, retain, and delight their customers. With extensive expertise across email, SMS, and push notification channels, I deliver results-driven strategies that combine data-led insights with creative execution.

My services cover the full spectrum of retention marketing, including:

• Platform Management & Onboarding – Seamless setup and migration to Klaviyo from other marketing platforms, ensuring smooth integrations and optimal account configuration.
• Strategy & Planning – Development of tailored lifecycle strategies, segmentation plans, and campaign calendars to meet brand-specific goals.
• Campaign Management – Full execution from concept to delivery, including copywriting oversight, design coordination, scheduling, and performance optimisation.
• Automation & Flows – Creation and optimisation of welcome series, abandoned cart flows, win-back sequences, cross-sell automations, and more.
• Segmentation & Personalisation – Advanced audience targeting to improve engagement, deliverability, and conversion rates.
• A/B Testing & Optimisation – Continuous testing of subject lines, creative elements, CTAs, timing, and channel mix to maximise results.
• SMS & Push Notifications – Integrated mobile messaging strategies to complement email campaigns and boost customer touchpoints.
• List Growth & Engagement – Smart pop-up strategies, lead capture A/B tests, and engagement workflows to keep lists healthy and active.
• Reporting & Insights – Detailed performance audits and actionable recommendations, backed by benchmarks and industry best practices.

I partner closely with each client, acting as an extension of their team to deliver measurable growth in revenue, retention, and brand loyalty. Whether you need a full-service lifecycle marketing partner or targeted support for specific projects, I bring the experience, agility, and creativity to make it happen.